Launched in March of 2000, 21ic.com now boasts over 50,000 daily visitors and 1.5 million unique visitors per month, making it the number one website for engineering managers and designers in China's electronics industry as well as the first choice for semiconductor vendors who intend to expand or establish business relationships in China.
Commenting on the announcement Barron said: "This new exclusive relationship with 21ic is an exciting and highly strategic opportunity for our Joint Venture with IDG. 21ic.com is the leading website in China for electronic engineers and engineering managers and we expect it will thrive under our joint partnership. Together with our current property, Electronic Products China, we now provide an unparalleled opportunity for advertisers to reach key decision makers in the world’s second most important semiconductor and components market.”
21ic.com’s editorial package consists of a winning blend of up-to-date business news, technical articles on electronic design and applications and new product information. A datasheet search engine provides access to more than 370,000 product datasheets.
Each day 21ic.com provides an opportunity for 400,000 qualified, registered engineers to discuss technical problems and solutions in more than 40 technical forums. Areas of discussion include electronics technology, embedded systems, analog and digital design subjects and test & measurement equipment and techniques.
Business related to 21ic will be managed as part of a group with sister property, Electronic Products China (EPC), a joint venture between China’s Publishing House of Electronic Industry (PHEI), the Hearst Corporation and the International Data Group (IDG). Led by Executive Publisher Daphne Liu and Executive Editor Qingchun (Chuck) Guo, EPC’s print, online and seminar businesses continue to demonstrate outstanding performance in terms of revenue, advertiser ROI and editorial quality.
China is the world’s fastest-growing market for companies selling semiconductors and components. Hearst Business Media & IDG believe the China market will continue to increase in importance in the years to come and the addition of 21ic.com to our portfolio dramatically broadens the JV’s ability to serve the target audience of engineers as well as the advertisers trying to reach them.
About Hearst Business Media’s Electronics Group and Hearst Business Media
Hearst Business Media’s Electronics Group is the largest publisher of product information to the electronics industry. Its directories, e-newsletters, web sites, magazines, webcasts, inventory access tools and databases are invaluable resources for engineers involved in product design.
Hearst Business Media’s Electronics Group is part of Hearst Business Media (HBM), an operating group of Hearst Corporation. HBM operates more than 20 business-to-business information services, electronic databases, and publications. Among its core competencies is the aggregation of time-sensitive price, and product and technical information that is integrated into business and professional processes. For additional information about Hearst Business Media’s Electronics Group, please visit www.hearstadvantage.com.
About IDG
IDG is the world's leading technology media, research, and event company.
IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through IDG.net, which comprises more than 400 targeted Web sites in 85 countries.
IDG is also a leading producer of 168 computer-related events worldwide, and IDG's research company, IDC, provides global market intelligence and advice through 51 offices in 50 countries. Company information is available at http://www.idg.com.
